Election Commission of India brings social media into model code of conduct

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October 25, 2013

In what is considered a major development in the electoral system of India, the Election Commission of India (ECI) has brought social media under model code of conduct. Candidates contesting in elections now have to report expenses incurred on social media campaigning.

The ECI went at length and has given detailed guidelines on political campaigning on the internet. The commission will also be monitoring the campaigning activities of candidates on major social media websites such as Facebook, Twitter, YouTube amongst others. It becomes mandatory for candidates to officially declare their account names from where they wish to run the campaigning. Permission needs to be taken for advertising on such platforms.

The ECI has collaborative projects (for example, Wikipedia), blogs and micro blogs (for example, Twitter), content communities (for example, YouTube), social networking sites (for example, Facebook) and virtual game worlds (e.g., Apps).

The ECI said that it is still considering with the Ministry of Communication and Information Technology on practical ways about dealing the content posted by persons other than the candidates.